How to Advertise Your Business, Save the Earth and Make Money

Making money keeping the environment green and pollutant free. It’s a win, win business.

Save Your Customers a Dollar and Get Rich

You heard as a child that a penny saved is a penny earned. That was published over 200 years ago in Benjamin Franklin’s “Poor Richard’s Almanac”. With making a buck so hard these days, it is time to become creative. If we can’t make more sales in our business then it is time we cut expenses or maybe find a new business, which in many ways might be a better idea. The byline of marketing today is “Go Green” That means that we should keep the environment green and pollutant free. In my mind that means collecting more green (money) while protecting the environment.

Ways to Market Your Business

So how do we do that? This is a very interesting subject. The “Green Environmentalists” are designing and building low energy use buildings. They are also recycling water and reducing energy use. Congress passed a law subsidizing solar generated electricity. You can also buy electricity from independent utility companies who are selling electricity at a discount. Let us not forget solar water heaters. The tax credits and utility company credits in many states amount to more than the cost of installing the systems. How would you like to publish an advertising campaign where your punch line is “We will pay you to go solar; no cash necessary”.

It is easy to promote your business with the new generation of green.

We have a new generation of low flush toilets, which according to Bernie, the publisher of Apartment News©, will save you $50.00 per year per toilet-and that is at today’s water prices. I am reading about how you can run your diesel car on cooking grease, if you can get the grease for free from your local restaurants. I looked at conversion kits and talked to people who have converted. The demand for grease is going up and soon the restaurants will be able to charge for the grease. The new generation of light bulbs is LED. I have a friend who is helping set up companies to sell these bulbs worldwide. The companies are making money hand over fist. The first companies to buy are government agencies. Are you are looking for a business to buy? Look beyond the standard brick and mortar businesses located on the main street of your town. “Go Green” If you have had any experiences with Going Green, please send me an email and let us know. Creative Commons Attribution: Permission is granted to repost this article in its entirety with credit to Business Buying Services and a clickable link back to this page.